Aim, tasks
► An increase in the number of applications for the 3 main credit products, a reduction in the cost of a completed application and an increase in coverage for the bank's products.
►To increase the target audience coverage for all products of the bank To increase the audience's interest in the brand To get the maximum number of online applications for the main products at the lowest price.
►To increase the target audience coverage for all products of the bank To increase the audience's interest in the brand To get the maximum number of online applications for the main products at the lowest price.
TOOLS
► Contextual advertising
► Remarketing
► Remarketing
Results achieved
► Compared to the same period last year, the coverage of the relevant Yandex audience increased by an average of 12% for all products. The coverage rate for some products increased by 41%.
► 76,250 decrease in CPC. The first place among competitors in terms of CTR, despite record-low CPC figures. Due to this, it was possible to increase the conversion rate in filling out an application for one of the main products by 4% and receive conversions at a cost below the category.
► Second place in popularity. Compared to the same period last year, it was possible to increase interest in the brand among Google users by 3% and bring the brand to the second place in popularity among users on average for all products in the category.
► 76,250 decrease in CPC. The first place among competitors in terms of CTR, despite record-low CPC figures. Due to this, it was possible to increase the conversion rate in filling out an application for one of the main products by 4% and receive conversions at a cost below the category.
► Second place in popularity. Compared to the same period last year, it was possible to increase interest in the brand among Google users by 3% and bring the brand to the second place in popularity among users on average for all products in the category.
Detailed description
Features of the project
User's attention. Not all users who come to the portal show interest in its content. Their main goal is to get access to the Internet in order to go to other resources and social networks.
Monetization of the portal. The portal can be monetized by different methods. For example, by placing advertising blocks, placing services for the sale of clothing and discounts.
Decision
Audience segments.
We have identified behavioral audience segments that are targeted for solving our tasks. In the first part of the analysis, we conducted a survey of portal users wi-fi.ru in the environment of their interaction with him in order to determine their potential interest in the portal. Based on the results of the survey, we identified the most frequent responses. The results of the study were recorded in the report.
Data analysis and collection.
In the second part of the analysis, we used analytics systems (Google Analytics, Yandex.Metrica webvisor, Google Tag Manager). We have identified the key needs that the user can meet on the portal wi-fi.ru , set up the collection of information about user interaction with site elements. We collected statistics and made an analysis of user behavior, recorded the results in a report convenient for the client.
How we did it
1. Increased coverage
We have increased the reach of the audience by products by expanding the semantics with general, relevant near-thematic and geo-queries, requests for competitors, as well as thanks to a detailed study of the structure of accounts and RC, a qualitative study of the list of thematic sites, expanding the remarketing list with new user audiences and launching new contextual advertising tools
2. Testing
In order to increase the number and reduce the cost of completed applications, the semantics of the launched Yandex campaigns were expanded and optimized as much as possible.Yandex.Direct and Google AdWords tested ad texts, targeting settings, audience segmentation, and automatic bid management strategies.
3. Audience engagement
Due to the individually selected strategy of working with brand traffic, as well as through the use of the maximum number of extensions, the audience's interest in the brand was increased.
User's attention. Not all users who come to the portal show interest in its content. Their main goal is to get access to the Internet in order to go to other resources and social networks.
Monetization of the portal. The portal can be monetized by different methods. For example, by placing advertising blocks, placing services for the sale of clothing and discounts.
Decision
Audience segments.
We have identified behavioral audience segments that are targeted for solving our tasks. In the first part of the analysis, we conducted a survey of portal users wi-fi.ru in the environment of their interaction with him in order to determine their potential interest in the portal. Based on the results of the survey, we identified the most frequent responses. The results of the study were recorded in the report.
Data analysis and collection.
In the second part of the analysis, we used analytics systems (Google Analytics, Yandex.Metrica webvisor, Google Tag Manager). We have identified the key needs that the user can meet on the portal wi-fi.ru , set up the collection of information about user interaction with site elements. We collected statistics and made an analysis of user behavior, recorded the results in a report convenient for the client.
How we did it
1. Increased coverage
We have increased the reach of the audience by products by expanding the semantics with general, relevant near-thematic and geo-queries, requests for competitors, as well as thanks to a detailed study of the structure of accounts and RC, a qualitative study of the list of thematic sites, expanding the remarketing list with new user audiences and launching new contextual advertising tools
2. Testing
In order to increase the number and reduce the cost of completed applications, the semantics of the launched Yandex campaigns were expanded and optimized as much as possible.Yandex.Direct and Google AdWords tested ad texts, targeting settings, audience segmentation, and automatic bid management strategies.
3. Audience engagement
Due to the individually selected strategy of working with brand traffic, as well as through the use of the maximum number of extensions, the audience's interest in the brand was increased.
CONTACTS
Tell us about your aim and leave contact details
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
