We conducted the most in-depth analysis of the Family Doctor website for compliance with the new Google requirements and provided the customer with a large list of recommendations for improving indexing and ergonomics, text and search engine optimization, and the Search Analytics Laboratory gave recommendations on commercial factors. After consulting with their marketing department, the clinic's specialists started implementing changes, but the list of recommendations was so impressive that the work took almost the entire 2019 year.

What works were carried out by the customer's specialists based on our recommendations?

Improved the usability of the resource.
The staff of the Family Doctor clinic adjusted the website interface, worked on the design and visual elements, adapted the website for mobile devices. We also changed some options for customers: we made electronic recording more convenient, improved communication channels and feedback collection, added a payment function on the website.

Fixed technical errors.
Work on the technical part of the site included correction of the redirect chain, correction of system files, removal of blank pages and 404 pages, creation of landing pages, introduction of micro-markup and meta tags.

We worked on the brand's reputation.
The clinic has been in existence for 20 years — this is a serious period, which speaks about the reliability and extensive experience of the company. This fact was taken to the main page of the site and added to the content. We also created a feedback section and added real patient reviews to it.

Created E-A-T-content.
Information about education and competencies was added to the doctors' cards. All texts were checked for uniqueness, authorship and sources of information were added.

Additionally, the specialists of "AM Group" engaged in the articles section: they added expert texts for user requests, improved the design of the section to increase readability.