Case
Igor Nikolayev - sharp promotion for users of Bookmaker Leon
Aim, tasks
A sharp promotion for users of the Leon bookmaker.
Results achieved
Marketing. Involving the artist, executing an agreement, approving items, event development

► Creative approach. Writing a script for the music video and the lyrics of the song, casting girls for shooting in the clip, designing merch items for the participants of the shooting process
Detailed description
Igor Nikolayev is the man who taught the whole country to drink for love. A famous singer and composer, a performer with an fantastic name for himself, everyone know his face. Our team shot a great video, and Igor the Great outsang his great hit. "Have a Drink for Leon" is the toast that makes you want to test your luck at Bookmaker Leon. With such healthy stuff, it was impossible not to carry out a sharp promotion for users of Bookmaker Leon.