Case
Bookmaker "Leon"
Aim, tasks
► Promotion on the website of Bookmaker Leon using the image of Timati "1 ruble with each bet goes to fight COVID-19". The proper brand image solution during the pandemic for Bookmaker Leon.
Results achieved
Hype. Anti-COVID-19 publicity has benefited brand image and recognition

► Promotion. Using Timati's character has allowed us to attract the new audience and new clients for Bookmaker Leon

► Marketing. Launching the partnership and concept developing for the promotion