► Establishing our very own award category from Bookmaker Leon.

►Brand image maintenance in collaboration with MAXIM magazine.

►Filming the award ceremony.

► Creative approach. Developing a concept for the new category in collaboration with MAXIM magazine.

► Marketing. Utilizing the image of the girl-winner for partner-advertising actions, brand image maintenance in collaboration with MAXIM magazine.

► Video. Filming the award ceremony, video-editing for the partner.

► Miss Leon, the winner of the Miss MAXIM award, was contracted by Bookmaker Leon and became the brand's face and image for the next promotions.