Aim, tasks
Advertising integration into the clip of our partner Bookmaker Leon.
Results achieved
► Creative approach. Developing integration, designing clothes on artists and their place in the video's framework.
►Marketing. Merch-making, drafting and launching of the action item to mark the video release.
► Video making. We made a video parody with the help of a controversial football coach Igor Gamula, with reference to the famous press conference of Igor Vasilyevich, which concerned the black players of his team.
►SMM.Promotion of the video parody in various and open football-themed social media, which also had the advertising integration of the partner.
►Marketing. Merch-making, drafting and launching of the action item to mark the video release.
► Video making. We made a video parody with the help of a controversial football coach Igor Gamula, with reference to the famous press conference of Igor Vasilyevich, which concerned the black players of his team.
►SMM.Promotion of the video parody in various and open football-themed social media, which also had the advertising integration of the partner.
Detailed description
The video generated over 100 million views on YouTube, which, for sure, has affected the reputation and recognition of the brand. Together with the release of the video an action item was prepared for users of Bookmaker Leon, for depositing on-site, the active participant received a branded merch item to mark the release of the video, which became a nice boost to the number of registrations.
CONTACTS
Tell us about your aim and leave contact details
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
