Case
Morgenshtern - party at Arena by Soho Family club
Aim, tasks
To increase brand awareness and strengthen brand loyalty among young people.
Results achieved
Hype. The overall audience of the artists of that concert reaches 10 million people, which allows our partner to increase brand awareness and strengthen the brand loyalty of young people

► Creative approach. Designing the showreel and laying out the branding at Arena by Soho Family, model casting

►Marketing. Coordinating the placement of marketing materials with the concert promoters, preparing the appropriate inventory and media coverage of the event
Detailed description
Our partner Bookmaker Leon became a participant of the high-profile party in Arena by Soho Family club! Stars like Morgenshtern, Niletto, Goody were rocking the stage that night.

On the big screens during their performances in the hall, there was a showreel with the partner's logo and branded animation. Hot women from Leon Girls team became the beautification of the evening and a reminder that Bookmaker Leon means awesome.