Case
Olga Buzova
Aim, tasks
The attraction of a new audience and increased brand awareness and brand image
Results achieved
Creative approach. Designing merch items for the artist

► Marketing. Artist Image Crafting and merch items matching for the best view in the shot
Detailed description
The hype queen of Russian pop, a girl with 16 million subscribers in Instagram, there's always not enough of "halves", videos and anything else for her. And for a video to become a complete one, it needs a strong commercial integration. Olga Buzova wearing a bodysuit with Bookmaker Leon logo looked great in the shots and excited the community of single (but not limited to) men.