Case
Philipp Kirkorov
Aim, tasks
Raise to the top places in the chart and the maximum number of views of the clip
Results achieved
Marketing. Cooperation with the artist, integration negotiations, developing design and merch concept for Philipp Kirkorov

►Creative approach. Selecting the right product for brand integration, complementing the artist image
Detailed description
The song and the video that became a new turn in the career of the Russian Pop King. Philipp Kirkorov is experiencing a second youth, and we support his projects and make the penetration into products that become legendary! "Mood Color Blue" song broke all records. It remained number one in all of the charts, and the clip gathered 58,000,000 views – an incredible figure for Russian music YouTube.