EnIND
Case
re:Store
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Aim, tasks
► Use video advertising as one of the communication tools in the season of high sales.

► Stand out against the background of the advertising noise of competitors due to unique creativity, optimizing the budget for the production of commercials.

► Increase brand awareness and advertising during the holidays and increased demand

TOOLS
● TrueView (video ad - 15 seconds).

● Bumper Ads (video ad - 5 seconds).
Results achieved
It took the team a little less than three weeks to prepare the advertising campaign, including the development and creation of creatives. The campaign itself was conducted in two stages: first, TrueView video ads were created and remarketing lists were collected, after which video ads in Bumper Ads format were launched on the collected lists.

1) 20% increase in brand awareness

2) 148% increase in advertising awareness

3) 44% increase in interest in the brand

4) Reduction of the average price per view


Detailed description
The image of Siri, Apple's personal digital assistant, recognizable to the target audience, was used as a creative. When developing the script, a number of situations were invented in which the characters of the videos turn to their personal assistant for advice. In turn, Siri, in her usual playful manner, directs the hero for gifts to re:Store.

Using the TrueView approach in combination with Bumper Ads on YouTube, as well as a recognizable image in the videos for the target audience, allowed us to exceed the plans for the number of views, reduce the average price per view, achieve extremely high results in the coefficients of full viewing of videos and the number of additional views.
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