Aim, tasks
► DRR reduction and company revenue increase
► Increase the demand for the customer's products, expand the coverage
► Configure analytical systems for the client's goals
► Optimize lead generation
► Increase the demand for the customer's products, expand the coverage
► Configure analytical systems for the client's goals
► Optimize lead generation
TOOLS
► Google AdWords
► Google Analytics
► Yandex.Metrica
► Calltouch
► MyTarget
► Google Analytics
► Yandex.Metrica
► Calltouch
► MyTarget
Results achieved
► CPO decreased by 34%. The company turned to the non-standard task of increasing the KPI by impressions. We have formed an understanding of the possibilities of the performance approach and set new KPIs reflecting the company's profit.
► Sales volume increased by 60%. While maintaining the CPO for the first few months of cooperation, it was possible to increase sales by 1.6 times for one of the products.
► The number of applications increased by 107%. It was possible to increase the number of applications for one of the insurance products by 2 times. We have achieved this result, among other things, thanks to the implementation of recommendations on site optimization.
► Sales volume increased by 60%. While maintaining the CPO for the first few months of cooperation, it was possible to increase sales by 1.6 times for one of the products.
► The number of applications increased by 107%. It was possible to increase the number of applications for one of the insurance products by 2 times. We have achieved this result, among other things, thanks to the implementation of recommendations on site optimization.
Detailed description
Project team formation
A project team consisting of 4 people has been formed for the client: performance manager, production manager, 2 web analysts. The head of the project team is the performance group head.
Audit and optimization of advertising campaigns
We conducted an audit of past advertising campaigns, analyzed the client's position in the insurance market to develop a performance strategy. Disabled keywords that are ineffective in terms of conversion, text and image ads, targeting. This made it possible to scale effective keywords, ads and campaigns.
Implementing and configuring analytics
We set up analytics based on the main goals to increase sales of CTP and CASCO products. Placed Google Analytics events on all CTA buttons. We have set up a sales funnel and an e-commerce block. We linked Google Analytics and Google AdWords accounts, which allowed us to analyze user behavior on the site after a click or impression. Based on this information, we could optimize ads and web pages.
Launching remarketing
Segmented the audience and launched remarketing based on Google Analytics lists to increase the influx of targeted requests to the landing page. We launched campaigns targeting similar audiences in order to increase the reach of remarketing campaigns and the target audience consisting of those who are more likely to be interested in the client's insurance products.
A project team consisting of 4 people has been formed for the client: performance manager, production manager, 2 web analysts. The head of the project team is the performance group head.
Audit and optimization of advertising campaigns
We conducted an audit of past advertising campaigns, analyzed the client's position in the insurance market to develop a performance strategy. Disabled keywords that are ineffective in terms of conversion, text and image ads, targeting. This made it possible to scale effective keywords, ads and campaigns.
Implementing and configuring analytics
We set up analytics based on the main goals to increase sales of CTP and CASCO products. Placed Google Analytics events on all CTA buttons. We have set up a sales funnel and an e-commerce block. We linked Google Analytics and Google AdWords accounts, which allowed us to analyze user behavior on the site after a click or impression. Based on this information, we could optimize ads and web pages.
Launching remarketing
Segmented the audience and launched remarketing based on Google Analytics lists to increase the influx of targeted requests to the landing page. We launched campaigns targeting similar audiences in order to increase the reach of remarketing campaigns and the target audience consisting of those who are more likely to be interested in the client's insurance products.
Click to order
CONTACTS
Tell us about your aim and leave contact details
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
