EnIND
Case
Senezhskaya water
About
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Aim, tasks
► Increasing awareness of the Senezhskaya brand.

► Communicating to consumers the advantages of the brand over competitors.

► Maintain reputation and establish relationships with the target audience.

► Promotion of the sale of brand products.

► Increasing the activity of the target audience in official communities.
TOOLS
► We have published useful content within several categories on Instagram.

► Placement with bloggers.

► Promotion of posts through targeted advertising.

Results achieved
► 227 thousand thousand audience reactions

► The number of subscribers increased 3.5 times

► Brand demand has grown 1.5 times
Detailed description
In order to attract subscribers to the brand and increase trust in the company, we published useful content under several headings:

- Publications dedicated to a healthy lifestyle and sports;

- Posts that expose myths about water;

- Comics about "Senezhskaya" — entertaining content that the audience really likes;

"Senezhskaya's Journey" — photos with a bottle of Senezhskaya in different places of the world from subscribers of the brand.

Placement with bloggers For greater coverage and increased demand for brand products, we have agreed on placement with bloggers.

Promotion of posts
Organic traffic was not enough to achieve the goals, so we connected the promotion of posts to reach a larger audience. We took into account that high engagement rates affect the priority of posts in the smart feed.

Monthly coverage:
- VKontakte:315 thousand people.
- Instagram:635 thousand people.
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