Case
Shnur (Shnurov)
Aim, tasks
The challenge was to make the brand more recognizable using the image of a famous person. Sergey Shnurov, the most popular man in the Russian Federation after Vladimir Putin, was involved in cooperation.Integration of partner advertising into the most hype battle project Versus. Promotion of the brand among young people.
Results achieved
Creative approach. Scripting a viral commercial. Advertising concept development.

►Marketing. Identifying optimal places to post the commercial, choosing key features about the target audience to show ads to potential clients.

►SMM. The proactive use of Sergey Shnurov's character in social media publications, attracting new audiences and increasing brand awareness in the community.
Detailed description
Filming a promotional video for Bookmaker Leon company with the legendary Shnur.

Sergey starred in a commercial that has become one of the most popular on social media and video platforms. The voice of Shnur is impossible to confuse with any other, so Sergey starkly shouted our partner brand. More than 100 million views of commercials, the fact that stays with you for life, a great result of our collaboration.