Aim, tasks
►To increase the audience's interest in the brand and product.
► Lower the cost of the completed application.
► Get the maximum number of online applications for the main products at the lowest price.
► Launch coverage campaigns and optimize them.
► Lower the cost of the completed application.
► Get the maximum number of online applications for the main products at the lowest price.
► Launch coverage campaigns and optimize them.
TOOLS
Contextual advertising
Results achieved
► 12% brand popularity among Yandex audience. Compared to the same period last year, the coverage of the relevant Yandex audience increased by an average of 12% for all products. The coverage rate for some products increased by 41%.
► 1st place among competitors in terms of CTR. Compared to the same period last year, the bank took 1st place among competitors in terms of CTR, despite record-low CPC indicators (on average 2.5 times lower than CPC indicators in general for all topics). Due to this, it was possible to increase the conversion rate in filling out an application for one of the main products by 4% and receive conversions at a cost below the category.
► Interest in the brand increased by 3%. Compared to the same period last year, it was possible to increase interest in the brand among Google users by 3% and bring the brand to the 2nd place in popularity among users on average for all products in the category.
► 1st place among competitors in terms of CTR. Compared to the same period last year, the bank took 1st place among competitors in terms of CTR, despite record-low CPC indicators (on average 2.5 times lower than CPC indicators in general for all topics). Due to this, it was possible to increase the conversion rate in filling out an application for one of the main products by 4% and receive conversions at a cost below the category.
► Interest in the brand increased by 3%. Compared to the same period last year, it was possible to increase interest in the brand among Google users by 3% and bring the brand to the 2nd place in popularity among users on average for all products in the category.
Detailed description
How did we do it?
Increased audience reach.
We have increased the reach of the audience by products by expanding the semantics with general, relevant near-thematic and geo-queries, requests for competitors, as well as thanks to a detailed study of the structure of accounts and RC, a qualitative study of the list of thematic sites, expanding the remarketing list with new user audiences and launching new contextual advertising tools.
Optimized the semantics of launched Yandex campaigns.Yandex. Direct and Google AdWords.
In order to increase the number and reduce the cost of completed applications, the semantics of the launched Yandex campaigns were expanded and optimized as much as possible.Yandex.Direct and Google AdWords tested ad texts, targeting settings, audience segmentation, and automatic bid management strategies.
Increased the audience's interest in the brand
Due to the individually selected strategy of working with brand traffic, as well as through the use of the maximum number of extensions, the audience's interest in the brand was increased.
Increased audience reach.
We have increased the reach of the audience by products by expanding the semantics with general, relevant near-thematic and geo-queries, requests for competitors, as well as thanks to a detailed study of the structure of accounts and RC, a qualitative study of the list of thematic sites, expanding the remarketing list with new user audiences and launching new contextual advertising tools.
Optimized the semantics of launched Yandex campaigns.Yandex. Direct and Google AdWords.
In order to increase the number and reduce the cost of completed applications, the semantics of the launched Yandex campaigns were expanded and optimized as much as possible.Yandex.Direct and Google AdWords tested ad texts, targeting settings, audience segmentation, and automatic bid management strategies.
Increased the audience's interest in the brand
Due to the individually selected strategy of working with brand traffic, as well as through the use of the maximum number of extensions, the audience's interest in the brand was increased.
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CONTACTS
Tell us about your aim and leave contact details
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
+62 821 4753 0355
Arthur.Avetisyan@amg.ms
Address:
Treasury Office Tower,
Jl. Jend. Sudirman Kav. 52-53, District 8, SCBD, Jakarta Selatan 12190
