How did we do it?
Launched coverage campaigns

We launched video ads on Youtube and on the Yandex Video Network. For YouTube, we used an echo strategy: we set up retargeting with the display of a 6-second video in Bumper Ads format for users who have already seen the full commercial in TrueView In-Stream format. Thanks to this, the conversion to the target action on the site has increased by 2 times. The most effective targeting for inspections were the categories of interests "Pet lovers", "Travel", "Home and Garden", "Beauty and Health"; keywords for the category "Allergy".

In order to increase brand awareness in social networks, we launched campaigns with socio-demographic targeting of people who are most likely to become buyers of brand products. Advertised the brand in thematic and competitive communities. To extend communication with the interested user, we launched retargeting from the site and look-alike targeting by site visitors.

Worked with the current demand

In order to bring the audience received at the stage of the coverage campaign to the target action on the site, we used retargeting tools, and also launched campaigns on search, in CMS and YAN in Yandex.Yandex. Direct and Google Ads for category queries. The second channel in terms of conversion rate was the placement of native ads in article materials on the topic of allergies and the causes of its occurrence using SlickJump. To handle the current demand in RTB channels, we have purchased audience segments from various sources (Aidata, AmberData, Adriver), as well as segments of those who are interested in the brand "Zirtek" and competitors.

Worked with a hot audience

We have set up the display of contextual advertising for branded and competitive queries. The audience gathered at the upper stages of the funnel was pushed to the decision to make a purchase using retargeting tools on social networks and other sites where there are no legal restrictions on the use of the tool.

Launched a special project

Studying the client's communication strategy in digital and the needs of his target audience, we realized that each drug has its own application in different life situations, and it needs to be used. To test how effective this hypothesis is in terms of qualitative indicators, we launched thematic landing pages in travel.zyrtek.rf and nadacha.zyrtek.rf with detailed information about what you need to take with you on a trip.

Separate creatives were developed for each landing page, and advertising campaigns were launched in context and social networks. Our hypothesis was confirmed: thematic landing pages are of great value to the audience and motivate more to make a purchase than a regular website.